I write a content-rich article in your tone of voice and give you all the credit. These three pillars help you achieve your intended outcomes:
Pillar 1: Article Foundations
You will receive consulting sessions to map out in detail the outcome you want to achieve and create the article foundations to help you get there. The article foundations include: (a) your intended audience; (b) the primary message and benefit of the article for the reader; (c) the structure of the article; (e) your brand and the best way to tell the story; (f) much more.
Pillar 2: Process
For each article, we’ll have a recorded session where I’ll ask you questions that bring out the most interesting and valuable content. After the recording is transcribed, I’ll take the most helpful and engaging content and structure it into an article in a way that gives your readers maximum value.
After completing the article, I’ll send it to you for comment and incorporate your feedback into the next draft.
This process makes it so that writing sounds like you and contains your accumulated wisdom. It will help to clarify your ideas and intellectual property, which you can use not only in the current article but also in other articles and business projects.
Pillar 3: Impact
I make sure the article is CLEAR, so the reader understands the message you’re getting across:
Captivate – The article captures the reader’s attention and keeps them engaged throughout.
Learn – The content provides value, offering new insights, knowledge, or perspectives that the reader can take away.
Empathize – Understanding the reader’s needs, pain points, or desires makes the content more relatable and impactful.
Align – The content should match both the reader’s expectations and the intended overall purpose or message.
Resonate – Effective content resonates emotionally, leaving a lasting impression and encouraging the reader to take action or think deeply.