If you’re just getting started in your business, you probably don’t have a lot of money to spend. Luckily, there are several free or cheap tools that you can use to promote your business and to help create social media posts.
This is a great website you can use to edit photos you want to use in your social media or blog posts. It only costs $5 a month, and you get access to different tools you can use to edit and touch up your photos, and different effects you can add like text balloons, picture frames, and different picture effects. They also provide design templates for logos, infographics, invitations, and YouTube thumbnails among other things.
If you have a Windows computer, you can also do a lot of the same things with Paint. You can make simple edits to photos (I actually used Paint to edit some of the photos I used in other blog posts), and add callouts and text.
This is another basically free tool for business owners. When you create an account at Canva, you get access to different templates for YouTube channel art, blog graphics, cards, email headers, presentations, and eBook covers among other things. The only time Canva costs anything is if you choose to use one of their paid elements to your design, such as a photo or background.
If you don’t have a mailing list yet, or your mailing list has less than 2,000 people on it, MailChimp is a great choice for business owners who are just getting started and working on a limited budget. MailChimp is free to use if you have less than 2,000 people on all of your mailing lists, however, you don’t get an autoresponder or any of the other perks that other companies like Aweber provide. There is a bit of a learning curve with MailChimp, however, I will be publishing a post that shows step by step how to create an account, a mailing list, and a campaign.
If you want to add some creative-looking text to your blog post, email campaign, or even something you’re sending out by snail mail, Cooltext is an easy way to do it. Just choose the effect you like, type in your text, and choose the size and orientation. Depending on the options you choose, your text will come out looking something like this:
These are just a few free or cheap tools business owners can use to run their business. If you know of any others I’ve missed, please feel free to comment.